You Win! Guide reveals secrets, offers checklists for sellers and real estate professionals
Charleston, S.C. (Jan. 19, 2010)
Charleston-area real estate experts Terry Haas and Julie
Chalupsky today released their new e-book that offers tips and tools for showing off a home’s
greatest potential and creating strong buyer appeal. Titled “You Win! Prepare Your House For Sale
Using This Step-By-Step Guide,” this e-book can be downloaded at www.YouWinGuide.com.
“The goal of home preparation is to improve the home's appearance in the eyes of potential
buyers, with the ultimate goal of selling the home quickly and for the highest possible price,” said
Haas, a featured real estate expert on HGTV’s “Designed to Sell” and a home-staging consultant in
Charleston. “In the You Win! Guide, we tell you exactly what you need to do to gain the competitive
edge in this tight housing market. And we don’t hold back any punches.”
Homes that are prepared correctly for sale sell faster and for more money. The U.S.
Department of Housing and Urban Development reports that, on average, a staged home sells for 17
percent more than an unstaged home. According to the National Association of Realtors, a properly
staged home will sell twice as fast as one that hasn’t been staged.
Haas and Chalupsky said they wrote the You Win! Guide because they want to help
frustrated sellers and real estate professionals who are losing money on properties that are sitting
on the market and not selling.
“I think sellers need to realize how involved they have to be in the sale of their own home.
You can’t just throw your house on the market and expect a miracle,” said Chalupsky, a licensed real
estate agent who has been recognized as a top producer, top sales agent and top listing agent. “As a
seller, you need to educate yourself on how to make your house shine and stand out from other
houses on the market.”
Each chapter of the You Win! Guide focuses on a different area of the home that requires a
seller’s attention – from the kitchen to the bathroom to the backyard. Buyers of the You Win! Guide
also will receive a room-by-room notebook with 107 tips and tricks, a checklist for keeping home
staging projects organized, and a bonus chapter on open houses and showings.
The e-book is available through secured online ordering at www.YouWinGuide.com. The e-
book can be downloaded after payment. Not only is this a “green” business practice, but it also
allows instant access to this invaluable home-selling resource.
About Terry Haas
Most people know Terry for her recurring role on HGTV’s hit show “Designed to Sell.” Now
in her fourth season as one of the show’s featured real estate agents, Terry shows millions of
viewers how staging a home and making low-cost improvements can help to sell a property at top
dollar. Honest and critical without being cruel, Terry shows how a making a small investment
before the open house can bring a big return at closing.
Terry began her real estate career advising eager homebuyers in Atlanta. Later, Terry
served as regional project manager for one of the nation’s premier real estate companies,
overseeing the sale of 3,000 homes in the Washington, D.C. metropolitan area and managing more
than 120 employees. She is now a national keynote speaker, published feature writer for several
publications and well-known television personality.
Living in Charleston, S.C., with her husband, Tim, and son, Nicholas, Terry has her own
home-staging consulting business. She offers clients insight into the ways they can transform their
homes into stand-out properties in a very tight market. She believes this book is the next natural
step to helping sellers and agents.
About Julie Chalupsky
Julie, her husband, Jim, and their beautiful daughter, Ellie, are proud to call Charleston, S.C.,
home. She has been growing a real estate career for more than five years and has been recognized
as a top producer, top sales agent and top listing agent, winning multiple awards and accolades in
the industry. Julie’s hospitable charm, endless knowledge of the market and passion for home
staging has allowed her to help countless clients buy and sell their properties. She is known
throughout the industry for her eye for decorating and home preparation.
Originally from California, Julie graduated from the University of Southern California with a
degree in business administration, an emphasis in marketing and a minor in entrepreneurial
business. She has been in the “home” business her whole life – decorating model homes, investing
in properties all over the country, owning a staging company and now running a full service real
estate business.
Writing this book is Julie’s way to give back to sellers and her fellow agents. She is
passionate about the topic and wants to give others the tools they need to win.
Editor’s Note: Book excerpts as well as high-resolution photos of the cover image and co-authors
are available upon request.
